Foreignary
aka foreign visionary focuses on clean, bold aesthetics, diverse representation, and a community-driven approach. its story is the arc of a hero who uprooted their life to move to a new place in search of something better, inspired by the founders’ families.
Connor collaborated closely with Foreignary as a design consultant, focusing on narrative-driven design and storytelling.
Connor conducted extensive market research to understand Foreignary's target audience and competitive landscape. He then worked with the brand to craft a cohesive narrative that resonated with streetwear enthusiasts. This involved refining the brand's visual language, ensuring consistency across designs, garments, and marketing materials.
Connor's expertise in narrative-driven design helped Foreignary articulate its brand story effectively, enhancing its overall presence and connection with consumers. Through his consulting work, Connor played a key role in elevating the brand's self-awareness and fostering a deeper understanding of its identity within the competitive streetwear market.
